The Northeast of India is a land of hills, valleys, rivers, and diverse communities – but it’s also home to a growing FMCG market that carries its own authenticity. Unlike national giants, these local FMCG brands are deeply rooted in culture, cuisine, and tradition. From tea gardens in Assam to spices of Mizoram and pickles of Nagaland, the region has built its own identity in the FMCG landscape.
Let’s take a journey across the these 7 FMCG brands of Northeast India – each telling a unique story.
1. Assamica Agro (Assam) – Heritage in Every Sip
No list can begin without Assam Tea. Beyond the big global companies, several local cooperative tea brands like Assamica Agro and Jalinga Organic Tea are making a mark with organic and fair-trade teas. They bring the authentic taste of Assam’s lush gardens straight to homes worldwide.
🌐 Assamica Agro
2. Zizira (Meghalaya) – Spices and Superfoods
From Shillong, Zizira has become synonymous with pure, local farm-sourced products. Their Lakadong turmeric, wildflower honey, and unique spices connect the world with Meghalaya’s organic richness. Every product supports local farmers, making it both delicious and socially impactful.
🌐 Zizira
3. Manxho (Assam) — Smoked Meats & Tribal Condiments
Emerging from Khowang (Dibrugarh) in 2020, Manxho brings age-old Assamese smoked meat recipes—like smoked pork, fish, tribal spice blends, and pickles—into hygienic, ready-to-eat packaging. A blend of tradition meeting modernity, Manxho earned the Son of the Soil Award for celebrating heritage.
Visit: manxho.co.in
4. Meira Foods (Manipur) – Indigenous Pickles & Snacks
From Imphal, Meira Foods celebrates Manipuri food culture with a variety of pickles (bamboo shoot, king chili, fish-based), snacks, and condiments. Their products capture the traditional kitchen flavors of Manipur in packaged form.
🌐 Meira Foods
5. Sitajakhala Dairy Cooperative (Assam) — Cooperative-Powered Dairy Goods
Since 1958, this cooperative from Morigaon has delivered pasteurized milk, yummies like curd, ghee, paneer, and lassi across central Assam—fueling families and livelihoods.
Visit: www.sitajakhala.com
6. Exotic Echo (Nagaland)
This women-led enterprise focuses on organic textiles and local produce, including Naga food products that celebrate indigenous traditions.
🌐 Official Website
7. Naara Aaba (Arunachal Pradesh)
Famous for its artisanal kiwi wine, Naara Aaba was India’s first organic kiwi wine brand. It reflects Arunachal’s fruit-growing potential and connects local farmers with global markets.
🌐 Official Website
Why These Brands Matter
These brands are more than products. They are:
✅ Locally rooted – sourcing from farmers, artisans, and cooperatives.
✅ Authentic – carrying cultural identity of each state.
✅ Sustainable – many follow organic and eco-friendly practices.
✅ Scalable – already finding space in both local bazaars and online markets.
The Northeast FMCG story is a tale of resilience and innovation – connecting hills, valleys, and farmlands to dining tables across India and beyond.
Disclaimer
This article is written for editorial and informational purposes. All product mentions and brands are respected owners of their IP. SalesBazaar does not claim affiliation unless explicitly stated. All insights are independently written for the benefit of our readers.
